Miquela

Miquela
Personal information
Born
Los Angeles, California, United States
NationalityBrazilian-American (fictional)
Occupation(s)Social Media Personality, Singer, Digital Art Model
Instagram information
Years active2016–present
Genre(s)Pop, R&B, Electronic
Followers1 million+ (as of 2018).[1]


Miquela Sousa, also called Lil Miquela, or known mononymously by the stage name Miquela, is a fictional American character, singer and social media personality created by Trevor McFedries and Sara DeCou.[2] The character was created as a 20-year-old girl of Brazilian-American heritage. The character began in 2016 as an Instagram profile that details a fictional narrative which presents Miquela as a CGI character and model in conflict with other digital projects while marketing a variety of brands, primarily in fashion.[3] Miquela has been featured in product endorsements for streetwear and luxury brands such as Calvin Klein and Prada. The account gained more than a million followers within its first two years.[1]

  1. ^ a b "Instagram's Latest 'It' Model Is Confusing The Hell Out Of Everyone". The Huffington Post. 2 September 2016. Retrieved 23 February 2017.
  2. ^ Petrarca, Emilia (11 May 2018). "Lil Miquela's Body Con Job". The Cut. Retrieved 10 November 2019.
  3. ^ Koh, Yoree; Wells, Georgia (13 December 2018). "The Making of a Computer-Generated Influencer". WSJ. Retrieved 8 November 2019.