 Mirabella cover, 1997 | |
| Editor-in-chief | Roberta Myers (1997–2000) [1] |
|---|---|
| Former editors | Amy Gross (1989–1993, 1995–1997), Gay Bryant (1993–1995)[2] |
| Categories | Women's magazine |
| Frequency | Monthly (1989–1995), Bimonthly (1995–2000) |
| Publisher | Susan Blank (1999–2000)[3] |
| Founder | Grace Mirabella |
| Founded | 1989 |
| First issue | June 1989 |
| Final issue | April 2000 |
| Company | Hachette Filipacchi |
| Country | United States |
| Based in | New York City |
| Language | English |
| ISSN | 1044-5153 |
Mirabella was a women's magazine published from June 1989[4] to April 2000.[5][6] It was created by and named for Grace Mirabella, a former Vogue editor in chief, in partnership with Rupert Murdoch.[5]
It was originally published by News Corporation, and it became the property of Hachette Filipacchi in 1995.[5][7] Known as a smart women's magazine, it suffered in comparison to Elle, a more lighthearted issue from the same publisher.[5] Declining ad revenue contributed to a reported $9 million loss in 1999, and the magazine folded immediately after the debut of Oprah Winfrey's magazine O in April 2000.[5]
Mirabella's circulation stood at 558,009 at the time of its demise.[5]
- ^ "From Mirabella to U.S. Edition of Elle". The New York Times. May 19, 2000. Retrieved January 27, 2013.
- ^ "Grace Mirabella". Vogue. Archived from the original on December 25, 2012. Retrieved January 27, 2013.
- ^ "'Mirabella' publisher moves to 'W', 'Mirabella names acting publisher". Advertising Age. February 22, 2000.
- ^ Mirabella Magazine. January 1989. Retrieved October 19, 2015.
- ^ a b c d e f Elder, Sean (April 28, 2000). "Mirabella folds". Salon. Archived from the original on October 19, 2009. Retrieved January 27, 2013.
- ^ John David Ebert (September 2, 2011). The New Media Invasion: Digital Technologies and the World They Unmake. McFarland. p. 197. ISBN 978-0-7864-8818-6. Retrieved October 31, 2015.
- ^ Bercovici, Jeff (May 2000). "T'wasn't beauty killed Mirabella but beastly bungles". Media Life Magazine. Archived from the original on August 10, 2014. Retrieved January 27, 2013.