Company type | Subsidiary |
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Industry | Consumer electronics |
Founded | October 14, 2011 |
Founder |
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Number of locations | 3 |
Key people |
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Products | |
Parent | Fossil Group |
Website | misfit.com |
Misfit, Inc. was a Redwood City, California-based[1] consumer electronics company founded on 14 October 2011 by Sonny Vu, Sridhar Iyengar and John Sculley.[2][1] It specialized in wearable technology that utilizes sensors and home automation products.[3][4][5] Misfit's wearable activity trackers and count sleep, calories, and basic steps that can be synced to a mobile app on a compatible smartphone.[6][7][8] Vu and Iyengar previously co-founded AgaMatrix, a company that made the iBGStar, the first FDA approved Smartphone medical device.[3][9][10]
In November 2015, Misfit was acquired for $260 million by Fossil Group.[11]