Miss Asia Pageant

Miss Asia Pageant
Formation1985; 39 years ago (1985)
TypeBeauty pageant
Location
Official language
Chinese, English
Parent organization
Asia Television
Websitewww.missasia.com.hk
Miss Asia Pageant
Traditional Chinese亞洲小姐競選
Simplified Chinese亚洲小姐竞选
Transcriptions
Standard Mandarin
Hanyu PinyinYàzhōu Xiǎojie Jìngxuǎn
Yue: Cantonese
Jyutpingaa3 zau1 siu2 ze2 ging3 syun2

ATV Miss Asia Pageant (Chinese: ATV 亞洲小姐競選) is an annual Hong Kong-based beauty pageant organized and broadcast by Asia Television (ATV). Originating in 1985 as a local Hong Kong pageant, the contest went on a hiatus from 2000 through 2003, and was re-branded as an Asian pageant in 2004, with contestants spanning the continent of Asia. The pageant was ceased to exist in 2015 with the shutdown of its organizer, ATV.

In 2018, ATV announced that they are rebooting the pageant, after their transition from a terrestrial broadcast operation to an online media company.[1] The pageant, which will be partnered with South Korean company CJ E&M, was reported by the media as "ATV's biggest investment of the year".[2]

  1. ^ 翁漢瓏 (14 June 2018). "《亞洲小姐》睽違四年再度舉行 佳麗質素可有保證?". 香港01 (in Chinese (Hong Kong)). Retrieved 3 August 2018.
  2. ^ "【馮仁昭四圍超】亞視揼本搞亞姐何麗全:全年最大投資". Apple Daily 蘋果日報. Retrieved 3 August 2018.