Mobile blogging (also known as moblogging[1]) is a method of publishing to a website or blog from a mobile phone or other handheld device. A moblog helps habitual bloggers to post write-ups directly from their phones even when on the move.[2] Mobile blogging has been made possible by technological convergence, as bloggers have been able to write, record and upload different media all from a single, mobile device. At the height of its growth in 2006, mobile blogging experienced 70,000 blog creations a day and 29,100 blog posts an hour.[3] Between 2006 and 2010, blogging among teens declined from 28% to 14%, while blogging among adults over 30 increased from 7% to 11%.[4] However, the growing number of multi-platform blogging apps has increased mobile blogging popularity in recent years creating a brand new market that many celebrities, regular bloggers and specialists are utilizing to widen their social reach.[5]
Mobile blogging is popular among people with camera phones which allow them to e-mail/MMS or SMS photos and video that then appear as entries on a web site, or to use mobile browsers to publish content directly to any blogging platform with Mobile Posting compatibility.[6][7] As the ability of camera phone users to publish their own blogs has increased, so too has the ability for collective submissions. Users are now able to access the posts of other bloggers in the immediate area through a process called Georeferential Blogging; which utilizes geographical location to collectively group blogging activity.[8] This advancement unites the posts of local bloggers in an effort to increase the relevancy of information to those in the area.