 | |
| Company type | Subsidiary of Sainsbury's |
|---|---|
| Industry | Telecommunications |
| Founded | 1 July 2013 |
| Defunct | 15 January 2016 |
| Fate | Ceased operations |
| Headquarters | United Kingdom |
Area served | United Kingdom |
| Products | Mobile telecommunications products and services |
| Parent | Sainsbury's |
| Website | www |
Mobile by Sainsbury's was a mobile virtual network operator (MVNO) in the UK, operated by Sainsbury's between July 2013 and January 2016, using the Vodafone UK network.[1]
Sainsbury's operated an earlier mobile virtual network that was launched in 2001 but only lived until 2003. Their second iteration, Mobile by Sainsbury's, launched in July 2013, following similar launches by supermarket rivals Tesco and Asda.[2] In October 2015, Sainsbury's announced that it would close the service on 15 January 2016.[3]
- ^ Henderson, Rik (2013-07-24). "Mobile by Sainsbury's opens for business, PAYG plans earn double Nectar points". Pocket-lint. Retrieved 2013-08-01.
- ^ "Sainsbury's launches mobile network in partnership with Vodafone". Independent. Archived from the original on 2022-05-15. Retrieved 10 January 2014.
- ^ Cite error: The named reference
closewas invoked but never defined (see the help page).