 | This article's lead section may be too short to adequately summarize the key points. (September 2014) |
| Marketing |
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Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile applications.[1] Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, appointment reminders and ideas.[2] In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device".[3]
- ^ Karjaluoto Heikki and Leppäniemi Matti, "Factors influencing consumers’ willingness to accept mobile advertising: a conceptual model", Int. J Mobile Communications, Vol 3, No. 3, 2005, p. 198.
- ^ Leppäniemi, Matti, "Mobile marketing communications in consumer markets", Faculty of Economics and Business Administration, Department of Marketing, University of Oulu, 2008, p. 21.
- ^ Andreas Kaplan (2012) If you love something, let it go mobile: Mobile marketing and mobile social media 4x4 Found, Business Horizons, 55(2), 129-139 p. 130.