Mobilicity

Data and Audio-Visual Enterprises Wireless
Mobilicity
Company typeSubsidiary
IndustryMobile virtual network operator
Founded2009 in Vaughan, Ontario
FounderJohn Bitove
Defunct2016
FateBrand discontinued and customers moved to Chatr
HeadquartersVaughan, Ontario
ProductsBlackBerry Smartphones, Wireless Data Services, SMS, MMS, HSPA (including HSPA+)
ParentRogers Communications[1]
WebsiteMobilicity.ca

Data and Audio-Visual Enterprises Wireless, d/b/a Mobilicity, was a Canadian mobile virtual network operator (MVNO) owned by Rogers Communications. Its name was a portmanteau of the words "mobility" and "simplicity".[2] Mobilicity was one of several new mobile network operators, along with Public Mobile (later acquired by Telus) and Wind Mobile (later acquired by Shaw Communications), which launched in Canada after a government initiative to encourage competition in the wireless sector. The carrier had over 250,000 Mobilicity subscriptions on May 16, 2013, the day in which Telus announced its failed attempt to acquire Mobilicity.[3] The subscription count decreased to 157,000 by April 2015 according to court documents filed by Mobilicity's Chief Restructuring Officer in that month.[4]

On June 24, 2015, the Ontario Superior Court gave approval for the sale of Mobilicity to Rogers for $440 million CAD at which point Mobilicity became an MVNO operating on the Rogers network.[5] In May 2016, Rogers announced it planned to retire the Mobilicity brand and migrate subscribers to its Chatr brand by the end of 2016.[6]

  1. ^ Pellegrini, Christina (June 24, 2015). "Rogers Communications Inc gets green lights on Mobilicity deal from courts". Financial Post. Retrieved June 25, 2015.
  2. ^ Mobilicity is Canada’s newest wireless carrier WhatsYourTech.ca 2010-02-08
  3. ^ "About TELUS". Archived from the original on June 26, 2015. Retrieved May 16, 2013.
  4. ^ Hardy, Ian (April 30, 2015). "Mobilicity has 157,000 subscribers, judge grants another stay until August 31st". MobileSyrup. Retrieved May 2, 2015.
  5. ^ "Rogers will sell spectrum to Wind after $440M Mobilicity takeover". CBC News. Canadian Broadcasting Corporation. Retrieved June 24, 2015.
  6. ^ Cite error: The named reference fp-closure-announce was invoked but never defined (see the help page).