Moe's Southwest Grill

Moe's Southwest Grill
Company typeSubsidiary
IndustryRestaurants
GenreFast Casual
FoundedDecember 9, 2000; 23 years ago (2000-12-09) in Garden Hills, Georgia (Atlanta)
Headquarters
Atlanta, Georgia
,
U.S.
Number of locations
600+ (2024)
Area served
United States
Key people
Tory Bartlett (Chief Brand Officer)
ProductsMexican style cuisine and other Southwestern fare
ParentFocus Brands
Websitewww.moes.com
For the mineral hardness scale, see Mohs scale.

Moe's Southwest Grill, referred to informally as Moe's, is an American fast casual restaurant franchise chain that was founded in Atlanta, Georgia on December 9, 2000[1] by Raving Brands. The name "Moe's" originated as an acronym for "Musicians, Outlaws and Entertainers", and this theme led to the music-related artwork found in the original design.[2]

Moe's Southwest Grill—together with Schlotzsky's, Carvel, Cinnabon, McAlister's Deli, Jamba and Auntie Anne's brands—is part of the Focus Brands portfolio of brands.

The restaurant chain originally featured artwork depicting deceased music legends and licensed a special rock soundtrack from Muzak that consisted of music from deceased musicians or bands with a notable deceased musician. After a lawsuit from the estate of Jerry Garcia, depictions of actual people were removed from the decor.[3] The menu, which initially featured puns based on people and popular phrases from music, television, and movies was revamped to remove nearly all phrases that may result in legal issues.[4]

  1. ^ FOCUS Brands press release, FOCUS Brands to Acquire Moe’s Southwest Grill, April 11, 2007
  2. ^ "9 Things You Might Not Know About Moe's Southwest Grill". December 27, 2015.
  3. ^ Grinberg, Emanuella (January 13, 2005). "Jerry Garcia's heirs sue over burrito chain's use of his image". CNN.
  4. ^ Atlantan99 (October 22, 2018). "[EXCLUSIVE] Moe's Southwest Grill Debuts Boring New Look, Higher Prices and Tortas in Sandy Springs". Tomorrow's News Today - Atlanta.{{cite web}}: CS1 maint: numeric names: authors list (link)