Moke (revival)

MOKE
Moke America
Overview
Manufacturer
  • Chery
  • Cruise Car Inc.
  • Moke International[a]
  • Nosmoke SAS
Also called
  • eMoke
  • Nosmoke
  • Moke Californian
Production2013–present
Assembly
DesignerMichael Young
Body and chassis
Class
Body style4-seat convertible
LayoutFront-engine, front-wheel-drive
RelatedMini Moke
Powertrain
Engine
Transmission5-speed manual
Dimensions
Wheelbase2,260 mm (89.0 in)
Length3,460 mm (136.2 in)
Width1,530 mm (60.2 in)
Height1,540 mm (60.6 in)
Kerb weight
  • 820 kg (1,810 lb) (petrol)
  • 1,050–1,140 kg (2,310–2,510 lb) (electric)

The MOKE is a recreational vehicle manufactured by Chery Automobile in China since 2013 and assembled by a variety of companies in the United States, United Kingdom, France, and others. The design, by British industrial designer Michael Young, evokes the classic Mini Moke built from 1964 until 1993. The name "Mini Moke" combines Mini with Moke, an archaic term for mule.[1][2] The new version is simply called "MOKE".

The original Mini Moke was conceived and manufactured as a lightweight military vehicle by British Motor Corporation (BMC), and subsequently marketed for civilian use by that company's various successor companies and subsidiaries. It was known for its simple, straightforward, doorless design, and for its adaptability. While the original design was also sold for utility purposes, the new Moke is mainly meant for recreational use, as a beach car, or as a neighborhood vehicle.

The MOKE revival began as a joint venture between Jaguar Land Rover and Chinese automaker Chery Automobile,[3] although ownership of the "Moke" trademark is disputed.[4] Moke America LLC distributes the vehicle in the United States,[5] while British production by Moke International Ltd. restarted in 2018 (this company was subsequently acquired by EV Technology Group in 2022).[6][7][8]


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  1. ^ Rees, Chris (2003). Complete Classic Mini 1959–2000. Motor Racing. ISBN 1-899870-60-1.
  2. ^ The dictionary definition of moke at Wiktionary
  3. ^ Ernst, Kurt (2013-10-10). "Chinese automaker Chery restarts Moke production". Hemmings. Retrieved 2022-09-23.
  4. ^ Jahner, Kyle (9 May 2024). "Dueling 'Moke' Sellers Tell 4th Cir. Trademark Isn't Generic". Bloomberg Law. Retrieved 1 June 2024.
  5. ^ Hill, Joshua S. (2022-06-28). "Remember the Mini Moke? It's back in the USA, and it's electric". The Driven. Retrieved 2023-02-10.
  6. ^ "Maker of electric Moke sold to EV Technology Group". Electric & Hybrid Vehicle Technology International. 2022-07-22. Retrieved 2022-09-21.
  7. ^ Hill, Joshua S. (2022-07-21). "Moke maker bought by EV Technology to spur global expansion". The Driven. Retrieved 2022-09-22.
  8. ^ "EVTG:CN (EV Technology Group Ltd.)". Bloomberg. Retrieved 2022-10-01.