"Mooo!" (often stylized in all caps as "MOOO!")[4] is a song by American rapper and singer Doja Cat. Originally self-published exclusively as a music video on August 10, 2018, it became a viral internet meme and amassed over 578 million views.[5] It was subsequently released as the lead single from the deluxe edition (and third overall) of her debut studio album Amala. The viral success of "Mooo!" is considered a major factor in Doja Cat's internet fame, ultimately "setting the tone for her career",[6][7] despite being considered by Doja Cat herself as a "throwaway" and a "joke".[8]