 | |
Type of site | News and information related to sustainability and responsible living |
|---|---|
| Available in | English |
| Headquarters | Atlanta |
| Created by | Joel Babbit & Chuck Leavell |
| Industry | Media |
| URL | mnn.com |
| Launched | 2009 |
| Current status | Active |
Mother Nature Network (mnn.com) was a news and information website focused on sustainability and ranked by Alexa Internet as the most visited for-profit website in the world in its environmental category.[1] It was labeled "the green CNN" by Time magazine,[2] "green machine" by the Associated Press,[3] and "best of the breed" by Fast Company.[4] Founded in 2009 by former marketing executive Joel Babbit and Rolling Stones keyboardist Chuck Leavell, it was the flagship property of Narrative Content Group, whose equity partners included CNN and Discovery Inc.[5]
MNN generated revenue via exclusive content category sponsorships versus the traditional advertising model utilized by most websites.[6] Brand partners included Walmart, Mercedes-Benz, AT&T, Johnson & Johnson, Coca-Cola, UPS, Allstate, Dell, Subway, MillerCoors, Bayer, Dunkin' Brands, and many other leading corporations.[1] In February of 2020, Narrative sold Mother Nature Network and Treehugger, another of its sustainability focused websites acquired from Discovery, to digital media company Dotdash, an operating business of IAC (NASDAQ: IAC).[7] The two sites were then merged and operate under the Treehugger name.[8]
- ^ a b "Portfolio: Mother Nature Network". Narrative Content Group. 28 April 2021. Retrieved March 24, 2023.
- ^ Walsh, Bryan (8 January 2009). "Introducing MNN, the New 'Green CNN'". Time. Retrieved March 24, 2023.
- ^ "New Mother Nature Network aims to be green machine". Associated Press. 21 January 2009. Retrieved March 24, 2023.
- ^ "Mother Nature Network: Online Media Finally Catches up to Sustainability Needs". Fast Company. Retrieved March 24, 2023.
- ^ "MNN.com Analytics" SimilarWeb. Retrieved 2015-08-02.
- ^ "This Company Broke the Online Ad Model for Fun and Profit". inc. Retrieved March 24, 2023.
- ^ "Exclusive: Dotdash acquires another 2 publishers". Axios. Retrieved March 24, 2023.
- ^ "About Us: Our History". Treehugger. Retrieved March 24, 2023.