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Formerly | Alta BicycleShare[1] |
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Company type | Subsidiary |
Headquarters | , U.S. |
Area served | United States |
Key people | Matthew Parker (CEO) |
Services | Bicycle-sharing system and urban service provider |
Revenue | 100 million |
Number of employees | 1500+[2] (2021) |
Parent | Lyft |
Website | motivateco |
Motivate LLC (formerly Alta Bicycle Share and also Motivate International Inc.) is a company based in New York City that services bicycle sharing systems and other urban services in North America.
The systems provide a flexible method for completing short trips, as contrasted with the longer rentals offered by traditional bike rental companies. In July 2018, a portion of the company was acquired by Lyft, with the service arm portion of the business staying private and renamed Motivate LLC.[3]