Motivating operation (MO) is a behavioristic concept introduced by Jack Michael in 1982. It is used to explain variations in the effects in the consequences of behavior. Most importantly, an MO affects how strongly the individual is reinforced or punished by the consequences of their behavior. For example, food deprivation is a motivating operation; if an individual (human or non-human animal) is hungry, food is strongly reinforcing, but if they are satiated, food is less reinforcing. [1] In 2003 Laraway suggested subdividing MOs into those that increase the reinforcing or punishing effects of a stimulus, which are termed establishing operations, and MOs that decrease the reinforcing or punishing effects of a stimulus, which are termed abolishing operations.