 | |
| Product type | Energy drink |
|---|---|
| Owner | PepsiCo |
| Country | U.S. |
| Introduced | 2001 |
| Related brands | Mountain Dew |
| Website | mountaindew.com/amp |
Mountain Dew Amp (or simply Amp) is an energy drink brand produced by PepsiCo. At the time of its introduction in 2001,[1] Amp Energy was initially distributed under the Mountain Dew soft drink brand.[2] Beginning in 2009, it was produced and labeled under its own stand-alone trademark name,[3] but in 2018, reverted to using Mountain Dew branding. The beverage is packaged in both 16-ounce and 24-ounce cans, and is sold in the United States, Canada, the United Kingdom and Lebanon.[4] As of 2009, Amp Energy was the number four energy drink brand in the U.S. in terms of overall retail sales.[5]
- ^ Hein, Kenneth (21 January 2008). "The Coca Cola Company Positions Amp as Everyman's Drink". AdWeek. Archived from the original on 25 November 2008. Retrieved 19 January 2011.
- ^ Hein, Kenneth (January 2008). "The Coca Cola Company Positions Amp as Everyman's Drink". Adweek.
- ^ Tanner, Steve (7 June 2009). "Amp Energy with Green Tea". BevReview. Archived from the original on 15 August 2011. Retrieved 14 January 2011.
While the triplets of flavors in 2008 reflected existing Pepsi/Dew tastes, the three in 2009 seem to be setting out on their own.
- ^ "Drink". Archived from the original on 16 November 2010. Retrieved 15 December 2010.
- ^ Hein, Kenneth (February 2009). "Monster Goes Small While Amp Goes Big". Brandweek. Archived from the original on 2010-01-24. Retrieved 2011-01-19.