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In film industry terminology, movie packaging or film packaging is a type of product bundling in which a top-level talent agency starts up a film or television project using writers, directors and/or actors it represents, before giving other agencies a chance to submit their clients for the project. For this service, the talent agency negotiates a packaging fee. Packaging is frequently done by the "big four" talent agencies Creative Artists Agency (CAA), Endeavor, United Talent Agency, and ICM Partners (now merged with CAA).[1]
In 2019, the Writers Guild of America (WGA) sued several large talent agencies over the practice, arguing that they created conflicts of interest between the agents and those they represented. As a result, packaging practices were prohibited on all new WGA-covered projects after June 30, 2022.[2]
- ^ Cite error: The named reference
koblin20190412was invoked but never defined (see the help page). - ^ Robb, David (June 30, 2022). "The End Of Packaging Fees: The WGA's Historic Campaign To Reshape Talent Agency Business Takes Full Effect Today – Q&A". Deadline. Retrieved May 2, 2023.