MyNetworkTV telenovelas

MyNetworkTV telenovelas
MyNetworkTV widescreen logo used during telenovelas
Created by
  • Desire
  • Orlando Jiménez
  • Fashion House
  • Colet Abedi
  • Wicked Wicked Games
  • José Simón Escalona
  • Salvador Garmendia
  • Martin Hahn
  • Watch Over Me
  • Gustavo Belatti
  • Mario Segade
  • American Heiress
  • Colet Abedi
  • Saints & Sinners
  • Christian Bach
  • Humberto Zurita
  • Gerardo Zurita
Developed by
  • Paul Buccieri
  • Colet Abedi
Starring
Opening theme
  • Desire
  • "Always on Your Side" by Sheryl Crow
  • Fashion House
  • "Good at Being Bad"
  • Wicked Wicked Games
  • "Think Again" by Blond Mafia
  • Watch Over Me
  • Sung by The Transcenders
Country of originUnited States
No. of series6
No. of episodes392 Total (78 Unaired)
Production
Executive producerVarious
Production locationsSan Diego, Imperial Beach and Del Mar, California
Camera setupMulti-camera setup
Running time60 minutes
Production companies
Original release
NetworkMyNetworkTV
ReleaseSeptember 5, 2006 (2006-09-05) –
July 18, 2007 (2007-07-18)
Infobox instructions (only shown in preview)

The MyNetworkTV telenovelas were Fox Television's attempt to create a successful low-cost programming franchise by adapting Spanish-language telenovelas for U.S. viewers. While originally planned for syndication, the format became the original lineup of MyNetworkTV in 2006. Six limited-run serials were produced, each running about 65 episodes, and at least four others were halted in development.

New episodes aired from Monday to Friday – and weekend clip shows recapped the shows' storylines. Producers planned continuous cycles of thirteen-week serials with no repeats. Once one series ended, another unrelated melodrama would begin the following week. In total, MyNetworkTV planned to air 600 hours of original dramatic programming in HDTV every year.[1][2]

The telenovela format was unsuccessful and ratings were unexpectedly low. An average of about 781,000 people tuned in to watch the telenovelas, according to Nielsen Media Research.[3] Parent company News Corporation said MyNetworkTV lost two million dollars per week with the all-telenovela lineup.[4]

Under new network president Greg Meidel, production and development stopped in early 2007. "Trying to get people to watch serialized dramas every night on MyNetworkTV was asking the impossible," he remarked.[5] The novelas premiered on September 5, 2006 and last aired on July 18, 2007.

  1. ^ "Futures of Entertainment: Archives". Retrieved October 27, 2016.
  2. ^ "Archived copy" (PDF). Archived from the original (PDF) on September 27, 2007. Retrieved July 22, 2007.{{cite web}}: CS1 maint: archived copy as title (link)
  3. ^ MyNetworkTV will try Plan B Deseret News (Salt Lake City), March 27, 2007 by Scott D. Pierce
  4. ^ Heat Index; weekly rating (0-10) of sizzle & fizzle Advertising Age February 12, 2007
  5. ^ Dempsey, John (February 1, 2007). "Soaps not sudsy for MyNetwork TV". Variety.