My Little Pony: Equestria Girls

My Little Pony: Equestria Girls
Logo introduced in 2017
Created byHasbro
Original workToys
Years2013–2020
Print publications
Book(s)(see Books sub-section)
Comics(see Comics sub-section)
Films and television
Film(s)
Short film(s)
Television special(s)
Games
Video game(s)
  • Equestria Girls mobile app
  • Equestria Girls mini-game in Gameloft's MLP mobile app
Audio
Soundtrack(s)(see Soundtracks section)
Miscellaneous
Toy(s)My Little Pony: Equestria Girls

My Little Pony: Equestria Girls, simply known as Equestria Girls, is a product line of fashion dolls and a media franchise launched in 2013 by the American toy company Hasbro as a spin-off of the 2010 relaunch of the My Little Pony line of pony toys and its Friendship Is Magic television series. Equestria Girls features anthropomorphized versions of My Little Pony characters from that period; as with My Little Pony, which features a colorful body and mane, non-human skin and hair colors, while incorporating their pony counterpart's cutie marks (the flank symbol) in their clothing. The franchise includes various doll lines, media tie-ins, and licensed merchandise.

In addition to the Hasbro toys, Allspark Animation (previously credited under Hasbro Studios), a subsidiary of Hasbro, has commissioned animated production tie-ins, including four films, eight television specials, and several series of animated shorts.

The Equestria Girls setting is established as a parallel counterpart to the main world of Equestria in the 2010 incarnation of My Little Pony, populated with humanoid versions of the characters from the franchise; Hasbro's marketing materials described them as "full-time students and part-time magical pony girls".[1]

  1. ^ "The Girls of Canterlot High Return to Discovery Family in Three New My Little Pony: Equestria Girls Specials to Air Throughout the Network's Annual "Summer Splash" Programming Event" (Press release). Miami, Florida: Discovery, Inc. May 26, 2017. Retrieved May 26, 2017.