| My Little Pony | |
|---|---|
&sq=&lang=&file=File:My_Little_Pony_G4_logo.svg){kind=logo} Logo used since 2016 | |
| Original work | Toys |
| Owner | Hasbro |
| Years | 2010–2021 |
| Print publications | |
| Comics |
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| Films and television | |
| Film(s) | My Little Pony: The Movie (2017) |
| Animated series |
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| Television special(s) | |
| Games | |
| Video game(s) |
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| Miscellaneous | |
| Toy(s) | My Little Pony |
| Spin-off franchise | My Little Pony: Equestria Girls |
| Official website | |
| mylittlepony | |
American toy company Hasbro launched the fourth incarnation of My Little Pony toyline and media franchise in 2010. This generation is not given any name by Hasbro, but some of later releases of toys are labeled with the subtitle "Friendship Is Magic" (originally given to the namesake 2010 television series). It is unofficially referred to as the "Fourth Generation", "Generation Four" or "G4" by collectors.
Outside toys, My Little Pony: Friendship Is Magic (an animated television series commissioned by Hasbro Studios) has served as a flagship media from 2010 until 2019; additionally, one animated feature film (My Little Pony: The Movie) and two television specials (Best Gift Ever and Rainbow Roadtrip) were produced during the period.
In late 2019, Hasbro have revamped the appearance of pony characters. The new toys with renewed, caricatured appearance were released in November 2019. It was followed by the animated series, My Little Pony: Pony Life, in 2020.[1] Another stop-motion animated webseries, My Little Pony: Stop Motion Shorts, was released in January 2020.
The toys and media produced during this incarnation take place in the fictional location named Equestria, a society inhabited by three kinds of ponies (earth ponies, unicorns and pegasi) and other species, with winged unicorns – named "alicorns" in later releases despite the word's origin – having royal status.
With the success of the Friendship Is Magic television series, it also generated a dedicated fandom. The line grossed over US$650 million in retail sales in 2013,[2] and $1 billion annually in retail sales in 2014,[3][4] and 2015.[5] This particular era has an anthropomorphic spin-off, subtitled Equestria Girls.
- ^ Cite error: The named reference
AnimMag-19NOV13-PonyLifewas invoked but never defined (see the help page). - ^ Lisanti, Tony (May 1, 2014). "The Top 150 Global Licensors". Global License!. Retrieved May 19, 2015.
- ^ "Hasbro 2015 Investor Update at Toy Fair". February 13, 2015. Archived from the original on May 23, 2015. Retrieved May 19, 2015.
- ^ "Hasbro 2014 Annual Report". February 26, 2015. p. 6. Retrieved December 2, 2019.
- ^ Lisanti, Tony (May 2016). "The Top 150 Global Licensors". License! Global.
The My Little Pony brand drives over $1.2 billion in retail sales