NBC LX Home

Not to be confused with LXTV.
New name for NBC LX since August 2023.

NBC LX Home is a brand for original home and lifestyle content for the NBCUniversal-owned television stations. LX is short for Local X, with the "X" standing for "exponential". NBC LX Home is a part of the station group's multicast division LXTV, led by senior vice president Meredith McGinn, content strategy vice president Matt Goldberg and managing editor Meagan Harris.[1]

LX is available on terrestrial television, Xfinity cable, over-the-top for Peacock, FuboTV, Xumo, Samsung TV Plus, and to viewers of The Roku Channel, social media and via its website.[1][2][3][4]

Its roots trace back to 2009 when NBCUniversal's previous news & lifestyle multicast network NBC Nonstop (now known as classic TV-formatted Cozi TV) was launched on its owned and operated station group, mostly on NBC-O&O affiliates that previously carried NBC Weather Plus. Its programming included core shows from LXTV.

LX content features long form content, a switch from prior NBCUniversal efforts at NBC News Now with Briefly and Snapchat news show Stay Tuned, created to reach Gen Z and millennials.[5] With the broadcast network and streaming television channel, there will be two live programming blocks (7-10 AM and PM) of three hour daily newscasts produced at KXAS. LX programming originally came from station groups and the owned and separately operated LXTV Productions, with the expectation to license additional content to fill out the day.[1] The additional content comes from Jukin Media, Tastemade and The Dodo. The main newscast when launched will be two hours long.[4]

NBCU stations' desire to reach younger audiences led to the creation of the LX content brand. On September 23, 2019, the station group launched its LX news digitally initially on YouTube, its website and social media.[6] LX was launched as a live-streaming channel and multicast over-the-air network in May 2020.[1][4]

In August 2023, LX changed its branding from LX News to NBC LX Home as it transitioned from a news format to a home and lifestyle format.[7]

In July 2024, NBC LX Home was rebranded as NBC American Crimes, and new iteration of NBC LX Home launched on free advertisement-supported television afterwards.[7]

  1. ^ a b c d Jacobson, Adam (April 29, 2021). "NBCU Launches Digital News Outlet LX to Reach People Who Don't Watch LocStations". Radio & Television Business Report. Archived from the original on September 9, 2024.
  2. ^ "Where To Watch". NBC LX Home. Retrieved 2024-09-09. Watch NBC LX Home over-the-air, on Xfinity, Verizon, Optimum, Spectrum, Cox Cable, and select cable systems across the country, and streaming on The Roku Channel, Samsung TV Plus, Peacock, YouTube TV, Fire TV, Fubo, and Xumo. If your market is listed below and you receive your television signal using an antenna, please rescan to receive NBC LX Home and all your local over-the-air stations.
  3. ^ K. Miller, Mark (2022-08-16). "LX News And 3 NBC Local News Channels Launch On The Roku Channel". TV News Check. Archived from the original on September 9, 2024. Retrieved 2023-02-12.
  4. ^ a b c Lafayette, Jon (June 1, 2020). "NBCU's LX Launches News for Younger Generations". Broadcasting Cable. Future US Inc. Archived from the original on September 9, 2024. Retrieved June 1, 2020 – via nexttv.com.
  5. ^ Perez, Sarah (September 24, 2019). "NBCU launches Lx, a local news network aimed at younger cord cutters". TechCrunch. Retrieved May 15, 2020.
  6. ^ Steinberg, Brian (January 14, 2019). "NBCUniversal Shakeup: Mark Lazarus, Jeff Shell and Bonnie Hammer Promoted, Streaming Service to Launch in 2020". Variety. Retrieved January 15, 2019.
  7. ^ a b Bouma, Luke (July 17, 2024). "NBCUniversal Quietly Rebrands The Cable TV Network NBC LX Home & Launches American Crimes to Replace It As NBC LX Home Becomes a Free Streaming Only Channel". Cord Cutters News. Archived from the original on September 9, 2024. Retrieved September 9, 2024. The network's evolution has been quite notable. Originally, it focused on local news coverage across the United States, even venturing into broadcasting Esports tournaments at one point. However, in August 2023, it shifted gears, abandoning local news and rebranding as NBC LX Home, with a focus on home and lifestyle programming.