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The NFL Color Rush was a promotion done in conjunction with the National Football League (NFL) and Nike that promotes so-called "color vs. color" matchups with teams in matchup-specific uniforms that are primarily one solid color with alternating colored accents, primarily airing on Thursday Night Football. Despite being promoted as color vs. color, some games had one team wearing traditional white uniforms, either by choice or out of necessity. The uniforms did not count against each team with regards to their allowed alternate uniform allotment. The games received mixed responses from fans, with some praising the NFL for changing up their games in terms of uniforms, while others criticized the promotion for some of its garish uniforms. The promotion was officially discontinued for the 2018 season, but many teams continue to wear the Color Rush uniforms and promote them heavily, notably the Cleveland Browns, Seattle Seahawks, Dallas Cowboys, Pittsburgh Steelers, Buffalo Bills and Los Angeles Chargers.