NJOY

NJOY, LLC
Company typeSubsidiary
IndustryElectronic Cigarettes
Founded2007; 17 years ago (2007)
HeadquartersScottsdale, Arizona, United States
Key people
Shannon Leistra, Chief Executive Officer
ParentAltria Group (2023-present)
Websitewww.njoy.com

NJOY, LLC is an American company that manufactures and distributes electronic cigarettes and vaping products. In 2017, NJOY acquired the assets of NJOY, Inc., one of the first companies to sell e-cigarettes. On June 1, 2023, the company was acquired by Altria Group.[1]

  1. ^ "Altria Completes Acquisition of NJOY Holdings, Inc.; Updates 2023 Full-Year Earnings Guidance". Yahoo! Finance. June 2023. Retrieved 2023-07-17.