NY400: Holland on the Hudson was the 2009 commemoration of the 400th anniversary of Henry Hudson's 1609 expedition up the river bearing his name, that later provided the basis for the founding of New Netherland.[1][2] The peak of activity in New York City was NY400 Week, September 8-13.[3] It was also the occasion for environmental thinking,[4] including the Mannahatta Project reconstructing the ecology of 1609 Manhattan.[5]
Sponsored by the Embassy of the Netherlands and NYC & Company, the event was also known as Henry Hudson 400 in the Netherlands and as the Hudson-Fulton-Champlain Quadricentennial in New York State, also commemorating the achievements of Robert Fulton and Samuel de Champlain, after the Hudson–Fulton Celebration a century previous. Design for the campaign was by a collaboration between two artists, the Swiss Cornelia Blatter and the Dutch Marcel Hermans.[6]