Na Maloom Afraad

Na Maloom Afraad
Fahad Mustafa (front) holding bike, Javed Sheikh (mid) holding bag of money & Mohsin Abbas Haider (back) holding fire lighter
Theatrical release poster
Urduنا معلوم افراد
Directed byNabeel Qureshi
Written byNabeel Qureshi
Fizza Ali Meerza
Produced byFizza Ali Meerza
Mehdi Ali
StarringFahad Mustafa
Javed Sheikh
Mohsin Abbas Haider
Urwa Hocane
Salman Shahid
Kubra Khan
CinematographyRana Kamran
Edited byAsif Mumtaz
Music byShani Arshad
Lyrics: Sabir Zafar
Mohsin Abbas Haider
Production
company
Filmwala Pictures
Distributed byHum Films
Eveready Pictures
Sony Pictures
Release dates
  • 6 October 2014 (2014-10-06) (Pakistan)
  • 22 May 2015 (2015-05-22) (U.K.)
Running time
137 minutes
CountryPakistan
LanguageUrdu
BudgetRs. 90 million (US$310,000)[1]
Box officeRs. 140 million (US$480,000) (Worldwide)[2]

Na Maloom Afraad (lit. Unidentified People) is a 2014 Pakistani action comedy film co-written and directed by Nabeel Qureshi in his directorial debut.[3] It stars Javed Sheikh, Fahad Mustafa, Mohsin Abbas Haider with supporting cast of Urwa Hocane, Kubra Khan and Salman Shahid.[4] The story follows Shakeel (Sheikh), Farhaan (Mustafa) and Moon (Haider), three individuals struggling with poverty who chase every possible means of becoming rich, all getting into trouble as they struggle to fulfill their desires and ambitions through morally questionable ways.[5]

Most of the Na Maloom Afrad shots were filmed in real locations of Saddar Town, maintaining the authenticity of scenes and staying true to actual content; many elements of post-production required consideration before principal photography.[6] The script was written years before the shooting, the cast went through meticulous rehearsals,[7] and it became one of the few films that are developed completely in Pakistan.[8] The film was shot in Karachi during January 2014 with a budget of Rs. 9 crore (US$310,000) jointly franchised by Hum Films, Filmwala Pictures and Eveready Pictures.[9][10] It premiered the following year in November where it closed the South Asian International Film Festival 2014.[11]

Na Maloom Afraad had a wide theatrical release in Pakistan on 6 October 2014 at Eid al-adha, followed by a release in UK on 22 May 2015[12][13] which has grossed Rs. 140 million (US$480,000) worldwide. The film garnered wide critical praise. At 3rd Hum Awards film was awarded Hum Honorary Special Recognition Award to Nabeel and Fizza. The film became the most nominated film of the Lux's 14th annual awards ceremony in the film section with a total of seven nominations in four categories, ultimately winning Best Film for Fizza, Best Director for Nabeel and Best Actor for Javed.[14]

It became first Pakistani film since 2007 to make the milestone of longest running film for 165 days (22 weeks) breaking the record of Waar who previously held for 163 days.[15] A sequel titled Na Maloom Afraad 2 was released on 2 September 2017 which collected Rs. 210 million at the box office and became the second highest-grossing film of 2017.[16]

  1. ^ Cite error: The named reference budget was invoked but never defined (see the help page).
  2. ^ "Top Grossing films of Lollywood". galaxylollywood.com. Retrieved 4 August 2018.
  3. ^ "Nabeel Qureshi: 'Fard' behind 'Namaloom Afraad'". HiP. Khayyam Baig. Archived from the original on 3 September 2014. Retrieved 3 September 2014.
  4. ^ "Did you know?: Na Maloom Afraad to reveal identities post-Ramazan". The Express Tribune. Retrieved 13 June 2014.
  5. ^ "Na Maloom Afraad- Pakistani Movie on Karachi's Turmoil to Release in August". Brandsynario. Maheen Nusrat. Retrieved 13 June 2014.
  6. ^ "Na Maloom Afraad: The known unknowns". Madeeha Syed. Dawn News. 16 July 2014. Retrieved 23 July 2015.
  7. ^ "From Na Maloom To Being Somebody! – Nabeel Qureshi talks about his successful journey into films". Omair Alavi. The News on Sunday. 21 December 2014. Archived from the original on 4 April 2015. Retrieved 23 July 2015.
  8. ^ "Na Maloom Afraad is 100% Pakistani". Mehreen Hassan. The News International. Retrieved 23 July 2015.
  9. ^ "Na Maloom Afraad by Filmwala pictures". The Express Tribune. 3 October 2015. Retrieved 25 July 2015.
  10. ^ "Na Maloom Afraad by Filmwala pictures". The Pakistani Films. 13 November 2014. Retrieved 25 July 2015.
  11. ^ ""Dukhtar" and "Na Maloom Afraad" to be screened at international film festival". Dawn News. 8 November 2014. Retrieved 25 July 2015.
  12. ^ Cite error: The named reference rd_dawn was invoked but never defined (see the help page).
  13. ^ Cite error: The named reference rd_tribune was invoked but never defined (see the help page).
  14. ^ "Lux Style Awards 2015: 'Na Maloom Afraad' declared best film, Javaid Sheikh best actor and Ayeza Khan best TV actress". Daily Times. October 2015. Retrieved 1 October 2015.
  15. ^ "Na Maloom Afraad is Pakistan's longest running film since 2007". The Express Tribune. Retrieved 26 March 2015.
  16. ^ Rahul Aijaz (7 October 2017). "'Na Maloom Afraad 2' banned, previewed and cleared again in Punjab". The Express Tribune. Retrieved 8 October 2017.