Name recognition

In politics, name recognition is the ability a voter has to identify a candidate's name due to a certain amount of previous exposure through various campaigning methods. It can be described as the awareness voters have about specific candidates resulting from various forms of campaign advertising. Some of the advertising methods to raise public awareness used by candidates running for various offices include: creating professional personal and ideological advertising, public service announcements, community work with target voter demographics and public appearances through mass media exposure. Though candidates can achieve high name recognition and exposure, this does not necessarily mean that the average voter has a good understanding of their ideology, positions and stances on political issues.^[1]