Nansei Broadcasting (Japanese: 南西放送株式会社, Nansei Hōsō Kabushiki-gaisha) was established in July 1989 with the goal of operating a broadcasting business targeting Okinawa Prefecture and setting up an affiliate of Nippon Television (NNN/NNS) in the prefecture.
Ten influential local companies—Ryukyu Bank, Okinawa Bank, Okinawa Kaiho Bank, Okinawa Electric Power, Ryukyu Oil (now Ryuseki), Kanehide Headquarters, Okinawa Prefectural Agricultural Cooperative Central Association (now JA Okinawa), Ryukyu Bus (now Ryukyu Bus Transportation), Okinawa Sugar Manufacturing, and Shiroishi—invested in the company, along with Fuji Television (formerly Fuji Media Holdings) and others.[1]