Nantucket Nectars is an American beverage company created by Tom First and Tom Scott, which began as a small business selling a variety of items to yachts in Nantucket, Massachusetts.[1][2] Eventually they began selling juice blends that were originally inspired by a peach nectar Tom First had while on a visit to Spain. Today the brand is owned by Keurig Dr Pepper and offers drinks in several different flavors.
Originally the beverage was sold in 16 fluid-ounce glass bottles with caps that featured information about Nantucket Harbor and the history of Nantucket Nectars.[3] Now the drinks come in 15.9 fl oz (470 mL) bottles made with 100% recycled plastic (excluding the cap and label).
The success of "Tom and Tom," as the business duo became known, has become a piece of modern business lore. The company was featured on the Inc. 500's list of 500 fastest growing U.S. companies for five years in a row. The story of how they grew their brand is the subject of a popular Harvard Business School case study, which was published in 1998 by Jon Biotti, Joseph Lassiter, and William A. Sahlman.[4]
- ^ "A drink with an attitude". Forbes. 1997-02-10. Retrieved 30 May 2009.
- ^ "Nantucket Nectars Harvard Business Case - Harvard Business School". Harvard Business Publishing. 5 February 1998. Retrieved 30 May 2009.
- ^ Art Weinstein (24 June 1999). Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications. CRC Press. p. 225. ISBN 978-1-57444-240-3.
- ^ Lassiter, Joseph. "Nantucket Nectars". Harvard Business School Case 898-171. Retrieved 24 April 2014.