The National Association for Gun Rights (NAGR) is a gun rightsadvocacy group in the United States.[4][5] They maintain an affiliated PAC and a nonprofit legal foundation. Officially incorporated in Virginia on March 29, 2000,[1] NAGR was founded by Dudley Brown as a national companion organization to Rocky Mountain Gun Owners.[6][7] NAGR is a rival to the more moderate National Rifle Association of America (NRA) and considers itself to be a more "conservative alternative" to the NRA. The group spends most of its energy focused on lawmakers and moderates who are deemed too compromising on Second Amendment issues. This is achieved via direct mail, robocalls and low-cost television ads.[8] The group has gained notoriety for its lobbying tactics and attack ads.[9]