Natural Cycles

Natural Cycles is a mobile app designed to help women track their fertility. The app predicts the days on which a woman is fertile and may be used for planning pregnancy and contraception. It was developed by scientist Elina Berglund, who founded the company with her husband, Raoul Scherwitzl.[1][2][3][4]

The app was the first to be certified as a contraceptive in the European Union and in August 2018 the Food and Drug Administration approved U.S. marketing for the app.[5]

The app has come under criticism for misleading advertising and potential lack of efficacy.

  1. ^ Emma Lundin (7 November 2016), "Could an algorithm replace the pill?", The Guardian
  2. ^ Daniela Walker (4 October 2016), "Can an algorithm replace the pill?", Wired
  3. ^ Claire Cohen (20 June 2015), "Could an app replace the contraceptive pill?", Daily Telegraph
  4. ^ Maddy Savage (7 August 2017). "The Swedish physicist revolutionising birth control". BBC News.
  5. ^ Thorbecke, Catherine (August 12, 2018). "FDA approves marketing for a contraception app for the 1st time". ABC News. Retrieved August 13, 2018.