Product type | Ice cream |
---|---|
Owner | Kamaths Ourtimes Ice Creams Pvt. Ltd. |
Country | India |
Introduced | 1984[1] |
Markets | India |
Tagline | Taste the Original |
Website | naturalicecreams |
Natural Ice Cream, d/b/a Naturals, is an Indian ice cream brand owned by Mumbai-based Kamaths Ourtimes Ice Creams Pvt. Ltd.[2] It was founded by Raghunandan Srinivas Kamath who opened its first store at Juhu in Mumbai in 1984.[3][4][5][6]
The chain recorded a retail turnover of ₹300 crore in the financial year 2020, up from ₹115 crores in 2015.[3][7] The ice creams are manufactured by Kamaths Ourtimes Ice Creams and retailed by its subsidiary company Kamaths Natural Retail Pvt. Ltd.[8]
The 2017 rebranding effort, which established the ‘Taste the Original’ tagline, was aimed at setting it apart from similar named brands popping up.[9]