Navman

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Navman

Company type	Consumer Electronics
Founded	1986
Headquarters	Gatwick, England
Key people	Sir Peter Maire, Lionel Rogers
Products	GPS systems
Parent	MiTAC
Website	www.navman.com

Established by Sir Peter Maire in 1986 as New Zealand-based Talon Technology, Navman (as the company became known in the 1990s) is a GPS systems company providing stand-alone GPS units, OEM GPS modules, GPS software for Palm handhelds and Pocket PCs, automotive navigation systems and navigation systems for use at sea. At its height as a New Zealand-owned company, Navman employed 300 staff at its headquarters in Auckland.

Navman was acquired by Brunswick Corporation in June 2004 and became part of Brunswick New Technology. The company struggled to turn a profit, and a mass exodus of senior management staff ensued.^[1] The Navman Marine division, which designs and manufactures fish finders, sonar, VHF radios, autopilots, and sailing instruments, was sold by Brunswick to the Norwegian company Navico in April 2007. The Navman PND (Portable Navigation Device) division was sold to MiTAC in the first half of 2007. This business retains principal use of the Navman brand, including the navman.com website. Sales, marketing, and support are primarily based in Gatwick, England. Though market pressures and cutbacks meant, as of 2015, the now Taiwanese-owned company has just two staff in New Zealand, with operations now transferred to an Australian affiliate. Navman Wireless Vehicle Tracking Solutions and Navman Wireless OEM are the remaining Navman divisions. Brunswick sold these two businesses in a single management buy-out transaction in mid-2007. The company is doing business as Navman Wireless.

Navman-branded devices are still sold in Australia, New Zealand, and in key markets across Europe alongside devices from Mio.

Sister company Magellan also sells fitness and outdoor adventure GPS devices, including the Magellan Cyclo 100 series, Cyclo 500 series, Magellan Echo, Magellan Switch eXplorist GC, 110, 310, 510, 610, and 710.