Neal Roese

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Neal Roese
Roese in 2024
Born	February 13, 1965
Alma mater	Ph.D. University of Western Ontario B.Sc. University of British Columbia
Known for	Counterfactual thinking
Scientific career
Fields	Psychology Marketing
Institutions	Northwestern University University of Illinois at Urbana-Champaign

Neal Roese (born February 13, 1965) is a Canadian-American psychologist best known for his research on counterfactual thinking and regret. He holds the SC Johnson Chair in Global Marketing at the Kellogg School of Management at Northwestern University.^[1] In over 100 publications, his scholarly research examines basic cognitive processes underlying choice, with a focus on how people think about decision options, make predictions about the future, and revise understandings of the past. Roese is a Fellow of the Association for Psychological Science and the Society for Personality and Social Psychology.