NebuAd

NebuAd, Inc.
Company typePrivately held Company
IndustryOnline advertising
Founded2006
Defunct2009
HeadquartersCalifornia, United States
Key people
Robert Dykes, Chairman, founder. Kira Makagon Chief Executive Officer and co-founder.[1]

NebuAd was an American online advertising company based in Redwood City, California, with offices in New York and London and was funded by the investment companies Sierra Ventures and Menlo Ventures.[2] It was one of several companies which originally developed behavioral targeting advertising systems, and sought deals with ISPs to enable them to analyse customer's websurfing habits in order to provide them with more relevant, micro-targeted advertising.[3] Phorm was a similar company operating out of Europe. Adzilla and Project Rialto also appear to be developing similar systems.

At one point, NebuAd had signed up more than 30 customers, mostly Internet access providers,[4] its agreements with providers covered 10 percent of the broadband users in America.[5] Due to fallout following public and Congressional concern, NebuAd's largest ISP customers pulled out. NebuAd closed for business in the UK in August 2008, followed by the US in May 2009.[6] NebuAd UK Ltd was dissolved in February 2010.[7]

  1. ^ "NebuAd CEO quits". The Register. 2008-09-03. Retrieved 2008-09-04.
  2. ^ "Management & Investors". Archived from the original on 2008-05-02. Retrieved 2008-04-26.
  3. ^ "American ISPs already sharing data with outside ad firms". The Register. 2008-04-10. Retrieved 2008-04-18.
  4. ^ Cite error: The named reference WSJ was invoked but never defined (see the help page).
  5. ^ Whoriskey, Peter (2008-04-04). "Every Click You Make". washingtonpost. Retrieved 2008-05-14.
  6. ^ "Case Closed: NebuAd Shuts Down". MediaPost. 2009-06-18. Archived from the original on 2010-11-08. Retrieved 2010-08-06.
  7. ^ "[1]"UK Companies House website