Nendo (design firm)

Nendo is a Japanese design firm founded in 2002 by Oki Sato, that works on design projects globally. The first office was situated in Tokyo. In 2005, the second office was established in Milan. The company works with numerous brands and have won multiple awards over the course of 17 years of establishment. Nendo is known for its simple and minimalist design with subtle influences from Japanese, and Scandinavian aesthetics.[citation needed] Currently the positions for CEO, COO and CFO are occupied by Sato Oki, Ito Akihiro, and Hama Takaaki, respectively.

Sato Oki (left) being interviewed

The founder of ‘Nendo’ is a Japanese designer named Oki Sato. He was born in Toronto Canada, 1977.[1] In 2002 when he was 25 years old, he graduated from Waseda University in Tokyo with a ‘Masters of Arts’ in architecture and in the same year founded ‘Nendo’ company in Tokyo. Sato also reveals in several interviews that the encounter with Issey Miyake was a large influence in his and Nendo's work.[2][3][4]

  1. ^ Nendo (Firm) (2014-04-16). Nendo: in the box. Sato, Oki, 1977-, 佐藤オオキ, 1977-. Tōkyō. ISBN 9784903348414. OCLC 879560053.{{cite book}}: CS1 maint: location missing publisher (link)
  2. ^ "Japan design guru Oki Sato keeps it simple". Nikkei Asian Review. Retrieved 2019-10-10.
  3. ^ "Japanese designer Oki Sato finds inspiration across different industries and projects". South China Morning Post. 2016-07-07. Retrieved 2019-10-10.
  4. ^ ""I am addicted to design" says Nendo's Oki Sato". Dezeen. 2015-04-28. Retrieved 2019-10-10.