 | |
| Company type | Private |
|---|---|
| Industry | In-game advertising/Digital distribution |
| Founded | 2002 |
| Headquarters | Mountain View, California |
Key people | Dan Servos, CEO Todd Kenck, CFO Andrew Radin, CTO Nolan Bushnell, Chairman of the Board Steven Woods, Co-founder, Member of the Board Michael Babiak, Co-founder, Sr. VP Advertising |
| Products | Video commercials in casual games |
NeoEdge Networks was a Silicon Valley–based technology and in-game advertising company that enabled casual game publishers and developers to deliver television-like commercials within their products – frequently in the context of free-to-consumer casual game play. NeoEdge powered advertising for a variety of game publishers including Yahoo.[1][2] NeoEdge provided both peer-to-peer game distribution (to reduce costs of distributing games) and in-game advertising (to help increase consumer game play and monetization). It was renamed Blue Noodle in early 2011 and shut down later that year.[3]
- ^ "Yahoo unveils ad-supported downloadable games". CNN Money. 10 July 2008. Archived from the original on September 29, 2008. Retrieved 2008-07-10.
- ^ "Interview: Bushnell's NeoEdge Becomes Big Player with Yahoo! Games". GameDaily. 10 July 2008. Retrieved 2008-07-10.
- ^ Dan Primack (August 17, 2011). "Investor immorality: The strange case of Blue Noodle". Fortune. Retrieved June 11, 2013.