NetMarket

NetMarket
Company typeSubsidiary
Founded1994
FounderDan Kohn, Roger Lee, Guy H. T. Haskin, Eiji Hirai
ParentTrilegiant
Websitenetmarket.com/store
(dead link)

NetMarket is an online marketplace owned by Trilegiant that sells various goods ranging from electronics to jewelry. It was founded in 1994 by Dan Kohn and Roger Lee, both former London School of Economics students, and by Guy H. T. Haskin and Eiji Hirai from Swarthmore College. The New York Times has credited the company with performing the first secure retail transaction on the Internet.