Networked advocacy

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Networked advocacy or net-centric advocacy refers to a specific type of advocacy. While networked advocacy has existed for centuries, it has become significantly more efficacious in recent years due in large part to the widespread availability of the internet, mobile telephones, and related communications technologies that enable users to overcome the transaction costs of collective action.

The study of networked advocacy draws on interdisciplinary sources, including communication theory, political science, and sociology. Theories of networked advocacy have been heavily influenced by social movement literature, and refer to the preexisting networks used to create and support collective actions and advocacy as well as the networks that such actions and advocacy create.