New Balance

Not to be confused with World Balance.

New Balance Athletics, Inc.
Formerly
  • New Balance Arch Support Company
  • New Balance Athletic Shoe Company
Company typePrivate
IndustryFootwear
Founded1906 (1906)
FounderWilliam J. Riley
Headquarters100 Guest Street, Boston, Massachusetts, U.S.
Key people
Products
RevenueIncrease US$6.5 billion (2023)[2]
Number of employees
≈ 8,000 (2024)[3]
SubsidiariesWarrior Sports
Websitenewbalance.com

New Balance Athletics, Inc. (NB), best known as simply New Balance, is one of the world's major sports footwear and apparel manufacturers. Based in Boston, Massachusetts, the multinational corporation was founded in 1906 as the New Balance Arch Support Company.

New Balance maintains a manufacturing presence in the United States, as well as in the United Kingdom for the European market, where it produces some of its popular models. New Balance claims to differentiate its products with technical features, such as blended gel inserts, heel counters and a greater selection of sizes, particularly for very narrow or very wide widths. The company is privately held and totaled $6.5 billion in revenue in 2023.[2]

  1. ^ "New Balance introduces new CEO: Joe Preston succeeds Rob DeMartini". ISPO.com. November 17, 2018. Retrieved April 30, 2020.
  2. ^ a b Ciment, Shoshy (February 22, 2024). "New Balance Posts $6.5B in Annual Sales in 2023". Footwear News. Retrieved August 4, 2024.
  3. ^ "New Balance | Company Overview & News". Forbes. Retrieved August 4, 2024.