New Routes (Lulu album)

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New Routes
Studio album by Lulu
Released	16 January 1970
Recorded	19 September – 2 October 1969
Studio	Muscle Shoals Sound Studio, Sheffield, Alabama
Genre	Pop
Label	Atlantic
Producer	Arif Mardin, Jerry Wexler, Tom Dowd
Lulu chronology
Lulu's Album (1969) New Routes (1970) Melody Fair (1970)

Professional ratings

Review scores
Source	Rating
Allmusic	[1]

New Routes is an album by Scottish singer Lulu recorded between 10 September and 2 October 1969 at Muscle Shoals Sound Studio, one of that facility's earliest recordings, for a 16 January 1970 release.^[2]

New Routes, the début album release by Lulu on Atco Records, was produced by the label's top Atlantic Records production team: Tom Dowd, Arif Mardin and Jerry Wexler. Wexler had been interested in Lulu ever since 1964, when his business associate Bert Berns had recorded her on "Here Comes the Night". Her 1969 signing to Atlantic's Atco label was facilitated by Lulu's becoming engaged to Maurice Gibb of Atco's top musical artists, the Bee Gees.

New Routes was preceded by the October 1969 release of the track "Oh Me Oh My (I'm a Fool for You Baby)", which gradually reached 22 on the Billboard Hot 100 in February 1970. New Routes debuted on Billboard 200 chart in February, peaking at 88. The album produced no further A-sides; in May 1970 the track "Where's Eddie" was utilized to back "Hum a Song (From Your Heart)", the advance single from the Melody Fair album.