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New South, New South Democracy or New South Creed is a slogan in the history of the American South first used after the American Civil War. Reformers used it to call for a modernization of society and attitudes, to integrate more fully with the United States as a whole, reject the economy and traditions of the Old South, and the slavery-based plantation system of the prewar period. The term was coined by its leading spokesman, Atlanta editor Henry W. Grady in 1874.[1]