2011 single by Rye Rye
"New Thing" is a song and single by musician Rye Rye. It was recorded and released in 2011 by N.E.E.T. Recordings and Interscope Records with an accompanying music video. The song's release precedes the release of her debut album Go! Pop! Bang!. "New Thing" appears as a promo for designer Prabal Gurung's 2012 Resort Collection and in the 2011 Adidas "Women Go All In" advert. The song samples lyrics from the song "Sunshowers" by M.I.A. Gurung, who cites Rye Rye as his muse, wanted the artist to showcase his work "in a way that highlighted its bright and graphic elements".