 | This article may lack focus or may be about more than one topic. (July 2020) |
A new normal is a state to which an economy, society, etc. settles following a crisis, when this differs from the situation that prevailed prior to the start of the crisis (the "old normal").[1] The term has been employed retroactively in relation to World War I, World War II, the September 11 attacks, the financial crisis of 2007–2008, the aftermath of the Great Recession, the COVID-19 pandemic and other events.[2]
- ^ https://www.thelancet.com/journals/lanmic/article/PIIS2666-5247(20)30151-8/fulltext [bare URL]
- ^ "There's nothing new about the 'new normal' - and here's why". World Economic Forum. 5 June 2020. Retrieved 26 September 2020.