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A newsletter is a printed or electronic report containing news concerning the activities of a business or an organization that is sent to its members, customers, employees or other subscribers.
Newsletters generally contain one main topic of interest to its recipients and may be considered grey literature. E-newsletters are delivered electronically via e-mail and can be viewed as spamming if e-mail marketing is sent unsolicited.[1][2][3]
The newsletter, sometimes a periodical, is the most common form of serial publication.[4] About two-thirds of newsletters are internal publications, aimed towards employees and volunteers, while about one-third are external publications, aimed towards advocacy or special interest groups.[4]
- ^ newsletter (British English, American English): Cambridge English Dictionary, retrieved on 2017-05-18.
- ^ "History of publishing - the first newspapers". Britannica. Retrieved 2019-11-26.
- ^ Endres, Kathleen L. (2009). "Newsletters, Newspapers, Pamphlets". Journalism and Mass Communication, Volume 1. Encyclopedia of Life Support Systems. UNESCO. pp. 90–104. ISBN 978-1-905839-71-1.
- ^ a b Smith, Ronald D. (2004-09-15). Strategic Planning for Public Relations. Routledge. ISBN 9781135606077.