Nickelodeon

Nickelodeon
Logo used since March 2023[a]
CountryUnited States
Broadcast areaNationwide
HeadquartersOne Astor Plaza
New York City, New York, U.S.
Programming
Language(s)
  • English
  • Spanish (via SAP audio track)
Picture format1080i HDTV (downscaled to letterboxed 480i for the SDTV feed)
Ownership
OwnerParamount Media Networks
ParentNickelodeon Group
Sister channels
History
FoundedDecember 1, 1977; 46 years ago (1977-12-01)
LaunchedApril 1, 1979; 45 years ago (1979-04-01)
FounderVivian Horner
Former namesC-3 (1977–1979)
Links
Websitenick.com
Availability
(channel space shared with nighttime programming block Nick at Nite)
Streaming media
Affiliated Streaming ServiceParamount+
Internet Protocol televisionPhilo, FuboTV, YouTube TV, Hulu + Live TV

Nickelodeon (occasionally shortened to Nick) is an American pay television channel owned by Paramount Global through Paramount Media Networks' subdivision, Nickelodeon Group. Launched on April 1, 1979, as the first cable channel for children, the channel is primarily aimed at children and adolescents aged 2 to 17,[1] along with a broader family audience through its program blocks.

The channel began life as a test broadcast on December 1, 1977,[2] as part of QUBE,[3] an early cable television system broadcast locally in Columbus, Ohio.[4] The channel, now named Nickelodeon, launched to a new nationwide audience on April 1, 1979,[5] with Pinwheel as its inaugural program.[4] The network was initially commercial-free and remained without advertising until 1984. Nickelodeon gained a new facelift regarding programming and image that fall, and its ensuing success led to it and its sister networks MTV and VH1 being sold to Viacom in 1985.[6][7]

Nickelodeon has expanded its franchise through several sister channels and programming blocks. Nick Jr. launched as preschool morning block on January 4, 1988, and was eventually spun-off into a separate channel in 2009. Nicktoons, based on the flagship brand for original animated series, launched as a standalone channel in 2002. Noggin, an interactive educational brand created in partnership with Sesame Workshop, existed as a channel from 1999 to 2009 and as a mobile streaming service from 2015 to 2024. Two blocks aimed at teenage audiences, Nickelodeon's TEENick and Noggin's The N, were merged to form the TeenNick channel in 2009.

As of December 2023, Nickelodeon is available to approximately 70 million pay television households in the United States, down from its peak of 101 million households in 2011.[8]

Evolution of Nickelodeon
1977Pinwheel broadcasts on Qube
1979Nickelodeon is launched by Warner-Amex Satellite Entertainment
1984Nickelodeon introduces its Balloon font logo
1985Nick at Nite is launched
1986Double Dare premieres; Viacom gains full ownership of the network
1987The Big Ballot (later known as the Nickelodeon Kids' Choice Awards) premieres
1988The programming block Nick Jr. is launched
1991Nickelodeon debuted their "Nicktoons" brand with Doug, Rugrats and Ren & Stimpy premiering
1992The programming block SNICK was launched
1994Nickelodeon launches The Big Help
1996Nickelodeon released its first feature-length film in theaters, Harriet the Spy
1996Blue's Clues premieres on Nick Jr.
1999Noggin, a joint venture with Sesame Workshop, is launched
1999SpongeBob SquarePants premieres
2000Dora the Explorer premieres on Nick Jr.
2001TEENick is launched
2002The N is launched on Noggin and the Nicktoons channel is launched
2005Nickelodeon premieres Avatar: The Last Airbender
2009Nickelodeon goes through a major rebrand: TEENick and The N merged to form TeenNick, Noggin was replaced by the Nick Jr. Channel, and Nicktoons Network became Nicktoons
2009Nickelodeon acquired the Teenage Mutant Ninja Turtles franchise
2010Nickelodeon began co-producing the Winx Club franchise
2012Viacom and DirecTV have a contract dispute, causing Nickelodeon to be taken off the service for several days while an agreement was reached.
2015Nickelodeon revived Noggin as a streaming service
2019Nickelodeon acquires Paws, Inc. & the rights to Garfield (except for the first three shows and the movies.)
2023Nickelodeon introduced a new take on their classic splat branding
2024Noggin shut down


Cite error: There are <ref group=lower-alpha> tags or {{efn}} templates on this page, but the references will not show without a {{reflist|group=lower-alpha}} template or {{notelist}} template (see the help page).

  1. ^ Hemsworth, Aaron (January 3, 2018). "Viacom's Nickelodeon Remains Driving Force for Media Segment". Yahoo! Finance. Archived from the original on January 8, 2018. Retrieved January 8, 2018.
  2. ^ Julie Young (May 28, 2013). The Famous Faces of Indy's WTTV-4. Arcadia Publishing Incorporated. p. 105. ISBN 978-1-62584-506-1.
  3. ^ Hendershot 2004, pp. 15–16.
  4. ^ a b "QUBE Interactive Television History: It Came From Columbus". Tedium: The Dull Side of the Internet. June 28, 2018. Retrieved September 30, 2020.
  5. ^ Jay Bobbin. "Nickelodeon 20th Birthday from Green Slime to Prime Time, The Kids Network Celebrates with Lots of Special Events", The Buffalo News, June 20, 1999.
  6. ^ Dudek, Duane (September 2, 1983). "Cable's Nickelodeon is all for the children". Milwaukee Sentinel. Retrieved December 27, 2018.[permanent dead link]
  7. ^ Hendershot 2004, p. 21–22.
  8. ^ "U.S. cable network households (universe), 1990 – 2023". wrestlenomics.com. May 14, 2024. Retrieved July 28, 2019.