NielsenIQ

For topic with the same name, see NIQ (disambiguation).
Nielsen Consumer LLC
NIQ
Formerly
  • ACNielsen
  • AC Nielsen
Company typePrivate
IndustryMarketing research
Founded1923; 101 years ago (1923) in Chicago, Illinois
FounderArthur C. Nielsen Sr.
HeadquartersChicago, Illinois, United States
Key people
OwnerAdvent International
Number of employees
c. 30,000
SubsidiariesGfK
Websitenielseniq.com

NIQ (also known as NielsenIQ, formerly known as ACNielsen or AC Nielsen) is a global marketing research firm, with worldwide headquarters in Chicago, United States. The company has approximately 30,000 employees and operates in more than 100 countries.[1] NIQ acquired German market research firm GfK in 2023.

Until March 2021, it was a part of Nielsen Holdings. Nielsen Holdings divested its consumer intelligence (by then known as NielsenIQ) business to private equity firm Advent International. The business later rebranded to NIQ.

  1. ^ Miller, Ben (September 20, 2020). "Nielsen picks Chicago for its global consumer business headquarters". Chicago Business Journal. American City Business Journals. Retrieved August 30, 2024.