| Company type | State Owned Enterprise Subsidiary |
|---|---|
| Industry | Alcoholic Beverages |
| Founded | 26 October 1952 |
| Headquarters | , |
Area served | Worldwide |
Key people | Song Kewei (Committee Secretary) |
| Products | Baijiu |
| Owner | Beijing Shunxin Agriculture Co. Ltd. |
| Website | niulanshan.com.cn |
| Niulanshan Distillery | |||||||||
|---|---|---|---|---|---|---|---|---|---|
| Simplified Chinese | 牛栏山 | ||||||||
| Traditional Chinese | 牛欄山 | ||||||||
| Literal meaning | Golden Ox Mountain | ||||||||
| |||||||||
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Niulanshan Distillery (Chinese: 牛栏山酒厂), known simply as Niulanshan (Chinese: 牛栏山; lit. 'Golden Ox Mountain') is a baijiu distillery headquartered in Niulanshan, Beijing, China. Known for their erguotou and "Bainiu Er"(白牛二) a very popular, affordable peizhijiu (配制酒; "prepared spirit"), they are one of the top selling brands in Beijing in terms of volume.[1] Due to their primary product by positioned in the low cost erguotou market, they are in direct competition with Beijing Hongxing.[2]
- ^ "70 million sold in a year!"Bai Niu Er" is obviously alcoholic, but why is it so popular?". iNews.
- ^ "Who is the origin of Erguotou between "Red Star" and "Niulanshan"?". iFeng.com Liquor Industry (in Chinese).