| No Mercy | |||
|---|---|---|---|
&sq=&lang=&file=File:No_mercy_2004.jpg) Promotional poster featuring John "Bradshaw" Layfield | |||
| Promotion | World Wrestling Entertainment | ||
| Brand(s) | SmackDown! | ||
| Date | October 3, 2004 | ||
| City | East Rutherford, New Jersey | ||
| Venue | Continental Airlines Arena | ||
| Attendance | 10,000 | ||
| Buy rate | 240,000 | ||
| Pay-per-view chronology | |||
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| No Mercy chronology | |||
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The 2004 No Mercy was the seventh No Mercy professional wrestling pay-per-view (PPV) event produced by World Wrestling Entertainment (WWE). It was held exclusively for wrestlers from the promotion's SmackDown! brand division. The event took place on October 3, 2004, at the Continental Airlines Arena in East Rutherford, New Jersey. Eight professional wrestling matches were contested on the event's card.
The main event was a Last Ride match, where the objective was to place an opponent in a hearse located on the entrance stage and drive them out of the arena. WWE Champion John "Bradshaw" Layfield (JBL) defeated The Undertaker in this match to retain his title. Two predominant bouts were featured on the undercard; in respective singles matches, John Cena defeated Booker T to win the WWE United States Championship, and The Big Show defeated Kurt Angle.
No Mercy grossed over US$700,000 ticket sales from an attendance of 10,000, and received 240,000 pay-per-view buys. This event helped WWE increase its pay-per-view revenue by $6.2 compared to the previous year.