| "No Se Me Quita" | ||||
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| Single by Maluma featuring Ricky Martin | ||||
| from the album 11:11 | ||||
| Language | Spanish | |||
| English title | "It Doesn't Go Away" | |||
| Released | August 30, 2019 | |||
| Genre | ||||
| Length | 3:39 | |||
| Label | Sony Latin | |||
| Songwriter(s) |
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| Producer(s) | Édgar Barrera "Edge" | |||
| Maluma singles chronology | ||||
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| Ricky Martin singles chronology | ||||
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| Music video | ||||
| "No Se Me Quita" on YouTube | ||||
"No Se Me Quita" (transl. "It Doesn't Go Away") is a song recorded by Colombian singer Maluma, featuring Puerto Rican singer Ricky Martin for Maluma's fourth studio album, 11:11. It marked the second collaboration between the singers, following "Vente Pa' Ca" (2016). The song was written by Jesús Herrera, Oscar Hernández, Maluma, Andrés Castro, Servando Primera, and Édgar Barrera, while the production was handled by Barrera. It was released by Sony Music Latin on August 30, 2019, as the fourth single from the album. A Spanish language dancehall romantic song with very soft urban rhythms and elements of pop and tropical, it is about thinking of an amazing night with a person and a lustful connection between two strangers.
"No Se Me Quita" received highly positive reviews from music critics, who complimented its danceable and catchy rhythm. The song was commercially successful in Latin America, reaching number one in Chile, Guatemala, and Mexico, as well as the top 10 in six other Latin American countries. It was certified quadruple platinum in Mexico and Latin platinum in the United States. The accompanying music video was directed by Nuno Gomes and filmed in Miami, Florida. It depicts Maluma falling in love with a pretty lifeguard on a beach and plans a strategy with Martin to get the woman's attention and steal a kiss from her. The track was included on the set list for Maluma's the 11:11 World Tour.