Noitamina

Noitamina
Noitamina's title screen from 2010 until 2015, which appears at the beginning of every show from the time (Fuji TV only)
NetworkFuji TV
Launched
April 14, 2005; 19 years ago (2005-04-14)
Division ofFNS/FNN
Country of originJapan
FormatAnime
Running time
  • Fridays at 12:55–1:25 AM JST
Original language(s)Japanese
Official websiteOfficial website

Noitamina (ノイタミナ, stylized noitaminA, "Animation" written backwards) is a Japanese programming block on Fuji TV devoted to anime, originally broadcast every Thursday late night/Friday morning from 0:45 to 1:15 JST. It was launched with the intention of expanding the target audience beyond the typical young male demographic.[1] The block debuted in April 2005 as a half-hour block. All anime production under the block are joint-venue by Fuji TV, Dentsu and usually Sony Music Entertainment Japan or its subsidiary Aniplex.

The timeslot was expanded from a half hour to a full hour in 2010, and airs Thursday nights/Friday morning on 0:45 to 1:45 JST, but returned to half an hour timeslot in 2015 due to 5 Noitamina-produced films to be shown in Japanese theaters in the same year.[2] The only non-anime series aired on Noitamina was the live-action adaptation of Moyashimon: Tales of Agriculture in 2010.[3]

On April 15, 2010, Fuji TV and Funimation announced an agreement that allows Funimation to simulcast series from the Noitamina block in North America within an hour of their airing in Japan.[4] The deal was transferred to Aniplex of America after Funimation acquired in 2017 by Sony, the owner of Aniplex.

From 2016 to 2018, Fuji TV signed a deal with Amazon to exclusively stream and simulcast series from the Noitamina block through their Prime Instant Video service on March 17, 2016, starting with Kabaneri of the Iron Fortress,[5] with The Promised Neverland being the first title since the deal to no longer be exclusive to Prime Video outside Japan.[6]

  1. ^ "深夜アニメ枠「ノイタミナ」好調　フジテレビ". Yomiuri Online. Retrieved 2009-04-11.
  2. ^ Cite error: The named reference ExpandedNoitamina was invoked but never defined (see the help page).
  3. ^ "Moyashimon Manga Gets 2010 Live-Action Drama Green-Lit (Update 2)". Anime News Network. Retrieved 2010-02-22.
  4. ^ "Funimation Enters Simulcast Agreement with Fuji TV". Anime News Network. Retrieved 2010-04-16.
  5. ^ "Amazon Signs Deal With Fuji TV to Exclusively Stream Noitamina Series". Anime News Network. Retrieved 2016-03-17.
  6. ^ Hodgkins, Crystalyn (December 22, 2018). "Aniplex USA to Stream The Promised Neverland Anime on Crunchyroll, Hulu". Anime News Network. Retrieved December 25, 2018.