Nokia Pure

Not to be confused with Nokia PureView.

Nokia Pure
CategorySans serif
ClassificationNeo-grotesque[1]
FoundryDalton Maag
Date created2011
TrademarkNokia
Sample

Nokia Pure is a typeface designed by London-based type foundry Dalton Maag for Nokia. It was designed primarily for use in digital media, in Nokia devices, and mobile environments.[2] It has been the company's main typeface since its introduction. Its designers include Vincent Connare, creator of the classic font Comic Sans.[3]

The typeface was developed to support Latin, Cyrillic, Greek, Arabic, Hebrew, Devanagari and Thai scripts when released in 2011[4] and extended to support Armenian, Ethiopic, Malayalam, Tamil, Kannada, Telugu, Gurmukhi, Gujarati, Bengali, Oriya, Sinhala, Khmer, Chinese and Klingon by 2013[5] The Nokia Pure typeface includes regular, light and bold fonts that also have been hinted to ensure a high quality image rendition for displays.

The font was launched in an exhibition called the "Nokia Pure Exhibition" with artists sponsored to come up with posters using the typeface.[6] The posters were sold at the exhibition and online to raise money for the British Dyslexia Association.[7]

Other merchandise featuring Nokia Pure has also been created, including postcards and mugs.[8]

  1. ^ Duncan, Clinton. "Nokia's New Brand Typeface". Under Consideration. Brand New. Retrieved 24 April 2011.
  2. ^ "Our new typeface". Nokia Brandbook blog. 24 March 2011. Archived from the original on 1 April 2011. Retrieved 2 April 2011.
  3. ^ Peters, Yves. "Ampersand Conference 2011 Focuses on Web Typography". Font Feed. Archived from the original on 2 July 2011. Retrieved 16 July 2015.
  4. ^ "Pure languages". Nokia Brandbook blog. 30 March 2011. Archived from the original on 16 April 2011. Retrieved 2 April 2011.
  5. ^ "Pure Klingon". Nokia Little Blog of Branding. 1 April 2013. Archived from the original on 12 December 2013. Retrieved 1 July 2011.
  6. ^ Jay Montano (25 March 2011). "New Nokia Font "Nokia Pure" across all phones, complete with Exhibition. Bye Nokia Sans!". My Nokia Blog. Retrieved 2 April 2011.
  7. ^ Emily Gosling (24 March 2011). "Pure type". Design Week. Retrieved 2 April 2011.
  8. ^ "Wordplay". Build. 30 March 2012. Retrieved 3 April 2012.